by: Paul Jensen
To achieve a successful fundraiser you need to create
awareness and excitement.
Some things to consider:
When planning a fundraiser the most important
question you need to answer is: How much money
do you need to raise?
How many people do you have that can help carry out
the fundraiser?
When will the fundraiser start and when will it
end? It is generally a good idea to have the fundraiser
last
2 weeks or less. With a smaller window of
opportunity, people are more inclined to act immediately.
It is important to get a commitment to the fundraiser the
first time, and eliminate the need for a second sales pitch.
Collect the payment at the point of sale. This
eliminates the need to collect payment at the time of
delivery and does not allow for lost revenue due to
undeliverable product.
What is the profit percentage allocated to the
organization?
Is your community aware of your organization, its
activities, and why you need a fundraiser? You may want to
send out press releases or flyers to increase awareness.
Does your group need:
new uniforms?
money for a summer camp?
specialized enrichment classes?
to attend competitions?
Let them know the goal that your group is working toward.
All your communications should specifically state how
much money you are trying to raise.
After the fundraiser has taken off and you have reached your
goal, let the contributors know and thank them for their
participation. This goodwill message will leave a positive
image of your organization, and encourage them to support
your next fundraiser.
Select a product such as coffee, magazines, or candles for
your fundraiser since most people are likely to use them
anyway so it is already included in their budget. This way
your contributors can enjoy a high quality product and feel
good about supporting local organizations at the same time.
About The Author
Paul Jensen, President
Paul Jensen has been involved in international trade and marketing for more than 25 years. He has recently started a company that help non profit organizations raise money by selling gourmet coffee.
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